JBL
Sounds Of the City
In Sounds Of The City, we had renowned music producers team up with NBA superstars to create an anthem track inspired by the city they love and represent. This content series has gotten attention for going deeper into the lives and personalities of NBA players and how JBL sound enhances their game. The series debut episode was covered by Complex and got a write up in Genius
All-Star Weekend
We also got the opportunity to bring the films to life at the 2019 NBA All-Star Weekend. We created a Sounds Of The City Booth that people could enter pop on the headphones and listen to one of the tracks from the films. When they did The booth would light up in the corresponding city color to recreate the colored lighting and vibe of the ending of each film.
Next, we took Sounds of the City Global showing that the connection between music and sport penetrates the beautiful game. We brought World Cup winner Jerome Boateng and rising German rapper Eunique together to create an anthem for Berlin that captures its creative, rebellious roots.
