Sprite

Success Hurts

Jalen Hurts is the first NFL player to partner with Sprite. For his debut, Sprite played into his naturally cool confidence with a simple truth: Sprite can’t silence the noise of unfair criticism. But it can refresh your thirst.

CREDITS

CCO: Omid Farhang

Senior Producer: Christine Presto

Associate Producer: Jeremiah Stephenson

Creative Directors: Juan Vidal & Ben Howard

Associate Creative Director: Carmelle Kendall

Senior Art Director: Luke Romig

Social Producer: Dustin Freeman

Social Creative: Ted Malenfant

Social Creativer: Barbara Rego

Account Director: Snigdha Villasencio

Account Supervisor: Holli Wilkins

Account Manager: Max Mitchell

Senior Strategist: John Wright